The Instagram Rich List

Watched by millions around the world, the NFL is packed with megastars on bumper contracts, but, off the field, which players top the charts as most influential on social media?

Exploring each player’s Instagram activity, we’ve managed to uncover the top ten performers. Attributing a score to each of perceived price per sponsorship post, cost paid to the player per engagement, and the media valuation of the worth of each post, we reveal football’s biggest social earners.

Rank Name Team Engagement rate Cost per post Insta Handle
1
Odell Beckham Jr
Cleveland Browns 2.33 $58,699.49 https://www.instagram.com/obj/
2
Tom Brady
Tampa Bay Buccaneers 7.89 $38,853.43 https://www.instagram.com/tombrady
3
Russell Wilson
Seattle Seahawks 1.7 $20,562.91 https://www.instagram.com/dangerusswilson
4
Cam Newton
New England Patriots 1.63 $20,082.53 https://www.instagram.com/cameron1newton
5
Patrick Mahomes
Kansas City Chiefs 6.81 $18,837.96 https://www.instagram.com/patrickmahomes/
6
Rob Gronkowski
Tampa Bay Buccaneers 9.23 $18,268.13 https://www.instagram.com/gronk
7
J.J. Watt
Houston Texans 4.12 $16,630.57 https://www.instagram.com/jjwatt/
8
Antonio Brown 
Tampa Bay Buccaneers 6.4 $15,320.89 https://www.instagram.com/ab
9
JuJu Smith-Schuster
Pittsburgh Steelers 4.55 $14,062.68 https://www.instagram.com/juju/
10
Ezekiel Elliott
Dallas Cowboys 4.34 $12,002.66 https://www.instagram.com/ezekielelliott/
11
Lamar Jackson
Baltimore Ravens 5.45 $11,667.25 https://www.instagram.com/new_era8
12
Jarvis Landry
Cleveland Browns 1.18 $8,808.48 https://www.instagram.com/juice_landry/8
13
Todd Gurley
Atlanta Falcons 0.58 $7,439.93 https://www.instagram.com/tg4hunnid
14
Drew Brees
New Orleans Saints 4.84 $7,261.66 https://www.instagram.com/drewbrees
15
Tyrann Mathieu
Kansas City Chiefs 4.1 $7,173.02 https://www.instagram.com/mathieu_era/
16
Baker Mayfield
Cleveland Browns 5.31 $7,098.79 https://www.instagram.com/bakermayfield/
17
Tyreek Hill
Kansas City Chiefs 9.85 $6,889.09 https://www.instagram.com/cheetah/
18
DK Metcalf
Seattle Seahawks 13.3 $6,739.99 https://www.instagram.com/dkm14
19
Aaron Rodgers
Green Bay Packers 3.76 $6,634.72 https://www.instagram.com/aaronrodgers12
20
Deshaun Watson
Houston Texans 4.21 $6,470.74 https://www.instagram.com/deshaunwatson/
21
Derrick Henry
Tennessee Titans 5.83 $6,378.28 https://www.instagram.com/last_king_2/
22
DeAndre Hopkins
Arizona Cardinals 8.08 $6,061.26 https://www.instagram.com/deandrehopkins
23
Travis Kelce
Kansas City Chiefs 5.26 $5,867.45 https://www.instagram.com/killatrav/
24
Joe Burrow
Cincinnati Bengals 18.54 $5,634.99 https://www.instagram.com/joeyb_9/
25
Kyler Murray
Arizona Cardinals 7.15 $4,991.45 https://www.instagram.com/k1
26
Jalen Ramsey
Los Angeles Rams 5.21 $4,791.23 https://www.instagram.com/jalenramsey
27
Carson Wentz
Philadelphia Eagles 6.44 $4,780.14 https://www.instagram.com/cj_wentz11
28
Julio Jones
Atlanta Falcons 6.87 $4,755.06 https://www.instagram.com/juliojones_11
29
Stefon Diggs
Buffalo Bills 10.95 $4,367.14 https://www.instagram.com/stefondiggs
30
Alvin Kamara
New Orleans Saints 10.8 $4,361.27 https://www.instagram.com/alvinkamara
31
Jamal Adams
Seattle Seahawks 7.35 $4,153.62 https://www.instagram.com/presidentmal
32
Leonard Fournette
Tampa Bay Buccaneers 4.34 $3,971.08 https://www.instagram.com/leonardfournette
33
Tua Tagovailoa
Miami Dolphins 6.45 $3,822.79 https://www.instagram.com/tuaman
34
T.J. Watt
Pittsburgh Steelers 10.84 $3,696.21 https://www.instagram.com/tjwatt90/
35
George Kittle
San Francisco 49ers 6.33 $3,588.42 https://www.instagram.com/gkittle46
36
Chase Young
Washington Football Team 13.37 $3,563.50 https://www.instagram.com/chaseyoung_
37
CeeDee Lamb
Dallas Cowboys 11.98 $3,500.86 https://www.instagram.com/cee2x___/
38
Aaron Donald
Los Angeles Rams 6.62 $3,367.68 https://www.instagram.com/aarondonald99
39
Larry Fitzgerald
Arizona Cardinals 5.02 $3,230.03 https://www.instagram.com/larryfitzgerald
40
Joe Haden
Pittsburgh Steelers 4.68 $3,214.88 https://www.instagram.com/joehaden23/
41
Davante Adams
Pittsburgh Steelers 14.52 $3,163.28 https://www.instagram.com/taeadams
42
Patrick Peterson
Arizona Cardinals 0.8 $3,101.32 https://www.instagram.com/realpatrickpeterson
43
James Conner
Pittsburgh Steelers 7.64 $3,010.12 https://www.instagram.com/jamesconner/
44
Derek Carr
Las Vegas Raiders 6.02 $2,930.55 https://www.instagram.com/derekcarrqb/
45
Jalen Hurts
Philadelphia Eagles 7.98 $2,921.09 https://www.instagram.com/jalenhurts/
46
Justin Jefferson
Minnesota Vikings 14.54 $2,679.25 https://www.instagram.com/jjettas2
47
Adrian Peterson
Detroit Lions 1.26 $2,659.17 https://www.instagram.com/adrianpeterson
48
Bobby Wagner
Seattle Seahawks 6.98 $2,633.36 https://www.instagram.com/bwagz
49
Danny Amendola
Detroit Lions 3.97 $2,622.98 https://www.instagram.com/dannyamendola/
50
Mark Ingram
Baltimore Ravens 0.86 $2,597.71 https://www.instagram.com/markingram21

Featuring legends of the last decade and icons certain to light up the next, our top ten most influential Instagrammers highlights the value in achieving notoriety. For even more expert insight, discover the latest in the world of NFL with Pickswise.