Super Bowl 2023

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Super Bowl 57

The Super Bowl is the National Football League’s championship game and the single biggest betting event in the United States. An estimated $6 billion was wagered on the Super Bowl in 2019 and close to $7 billion in 2020, a figure that is expected to exponentially grow in line with the increasing number of states legalizing sports gambling. The Pickswise experts provide the very best Super Bowl Picks so you don’t have to spend hours researching the statistics and data for the NFL’s biggest game. Check out our Super Bowl Predictions, Super Bowl Prop Bets, and take advantage of the latest Super Bowl Bonuses as you tune in to the big game.

Super Bowl Betting Explained

The Super Bowl for NFL fans is a date in the diary each year, with over 100 million tuning in for the big game. An increasing number of sports fans also like to place a bet on the big game, and with the magnitude of the event, sportsbooks put a lot of time and attention into their Super Bowl betting markets and odds. An average NFL game already has a large variety of betting markets available to sports bettors, but the Super Bowl takes it to another level. With your regular betting markets such as Money line, Against the Spread and Points Totals all covered, there are also a whole host of Super Bowl Prop Bets to wager on, as well as an increasingly popular market in the Super Bowl Same Game Parlay, which will be offered by most of the top sportsbooks such as FanDuel, PointsBet and BetMGM. Whatever type of bettor you are, the Super Bowl betting odds will have something for you, to enhance your viewing pleasure, be it the game, the Halftime Show or the National Anthem, there are Super Bowl betting odds for it all, and here at Pickswise we have the expert information and analysis to help you Bet Better for it all.


Super Bowl Public Betting

Super Bowl public betting is a term used to describe where the majority of the public money is going. This is typically measured in two ways, the number of tickets, i.e how many bets are placed on each team or side of the spread, and also the money, i.e the amount of money placed on either team or side of the spread. What the public betting can do is firstly move the lines or odds, if 70% of the money is on one side, the sportsbooks will adjust the odds or spreads to try and entice bettors to the other side to balance the books. You can also use public betting just as a casual interest or guide on how the majority of people see the game, and then decide if you want to ride with the public opinion, or fade it. 

Super Bowl Betting Online

Betting on the NFL is the most popular type of sports wagering and the Super Bowl is the epitome of it. There is no bigger betting event in the US than the Super Bowl, and with more states legalizing sports betting in the last year or so, including New York, it’s expected to be the biggest year for online Super Bowl betting yet. Estimates currently expect upwards of Six Billion Dollars being bet across the US on Super Bowl 56, and with plenty more states still likely to legalize sports betting online, this figure will continue to grow across the next 5 years. There are plenty of places in which you can bet on the Super Bowl online, and sportsbooks will be offering competitive Odds and Bonuses to players across the nation, so be sure to check out those respective pages here at Pickswise for the best odds and bonuses on the market. 

Super Bowl Live Betting

Live betting is becoming one of the most popular and fastest growing areas of sports betting. Like the name suggests, Live Betting is a type of bet in which you place during a live event, after the match has started. While you wont get as exhaustive a list as you might pre-game, you will still be able to place a bet on the main markets such as the money line, spread or totals, as well as live prop betting such as next touchdown scorer, team points and more. The Super Bowl is no stranger to a comeback or a shock result, just cast your mind back to Tom Brady leading the Patriots to glory from a 28-3 deficit against the Atlanta Falcons in 2017! Imagine the odds the Patriots would have been to win from that unlikely position. Live betting is also a great way to react to a team’s play, if you spot a weakness or a particular receiver being targeted more often, you can capitalize on this with a live bet. The odds and lines are dynamic in Super Bowl Live Betting, meaning they instantly change to reflect the action as it unfolds, play-by-play. If a favorite concedes an early touchdown, their odds will worsen and you can take them to win at bigger odds than pre-game for example.

Super Bowl Teams

The 2023 Super Bowl teams will be decided upon at the conclusion of the NFC and AFC Championship Games which are scheduled to be played on January 29th, 2023.

In 2022, The La Rams became the second team to play in, and win a Super Bowl at their home stadium, SoFi Stadium in Los Angeles. The Los Angeles Rams came from behind to beat the Cincinnati Bengals 23-20 with a late Cooper Kupp touchdown.

Previous Super Bowl Winners

In recent history, when you think previous Super Bowl winners, many will think of the New England Patriots, such has been their dominance in the last two decades, but the New England Patriots’ era of dominance led by the indomitable combination of Bill Belichick and Tom Brady came to an end ahead of the 2020 season, with Brady’s move to Tampa. The Patriots have been the AFC’s representative in four of the last 10 Super Bowls, winning three of them. More recently the Kansas City Chiefs have represented the AFC in two of the last three  Super Bowls, winning their first in 50 years, before losing two years ago to the Tom Brady-led Buccaneers. Despite the Patriots’ dominance, the AFC have only won 6 of the last 10 Super Bowls, with the NFC winning the most recent two following the Los Angeles Rams’ victory in Super Bowl 56.

  • 2022 Super Bowl Winner – Los Angeles Rams
  • 2021 Super Bowl Winner – Tampa Bay Buccaneers 
  • 2020 Super Bowl Winner – Kansas City Chiefs
  • 2019 Super Bowl Winner – New England Patriots
  • 2018 Super Bowl Winner – Philadelphia Eagles
  • 2017 Super Bowl Winner – New England Patriots
  • 2016 Super Bowl Winner – Denver Broncos
  • 2015 Super Bowl Winner – New England Patriots
  • 2014 Super Bowl Winner – Seattle Seahawks
  • 2013 Super Bowl Winner – Baltimore Ravens

Super Bowl Halftime Show

The 2022 Super Bowl Half-time show, fittingly for its location in Los Angeles was star-studded with Eminem, Snoop Dogg, Dr. Dre, Mary J. Blige, Kendrick Lamar, and 50 Cent all featuring in a blockbuster celebration of Los Angeles and Hip Hop music.

The Super Bowl Halftime Show is a huge event within a huge event. It’s simply one of the biggest stages an artist or artists can perform on with a worldwide audience in excess of 100 million tuning in for the show. The Super Bowl Halftime show typically lasts around 14 minutes, and while the artist(s) performing aren’t paid, in commercial terms the 14 minute slot is estimated to be worth around $120 million.

Be sure to check out our Super Bowl Prop Bets which include all of our novelty props, such as the odds and picks for the First Song Sung during the Super Bowl Half Time Show.

Super Bowl Commercials

Much like the Super Bowl Halftime show, the Super Bowl commercials are widely discussed, reviewed and watched throughout the event.  A single 30 second slot for advertising costs approximately $4 million, making it one of the most expensive TV slots out there, a price driven by the 100 million+ Super Bowl viewership. The average Super Bowl will have close to 50 minutes worth of adverts, meaning the NFL will make an estimated revenue of $400 million dollars from the advertising slots alone.

Many of the top global brands will pay for a slot to advertise during the Super Bowl, with the likes of Pepsi, McDonalds, Snickers, Facebook, Jeep, Audi, Microsoft, Google, Bud Light Just to name a few all regular advertisers at the Super Bowl. It’s a time for brands to get creative, with their biggest audience at hand and many people ranking and reviewing the best Super Bowl commercials each year, the money spent on the commercials typically far exceed that of the fee they pay the NFL for the slot.

Super Bowl FAQs

Tampa Bay Buccaneers quarterback Tom Brady has been named the Super Bowl’s most valuable player a record five times, most recently in 2021 at Super Bowl 55 when the Tampa Bay Buccaneers beat the Kansas City Chiefs. Patrick Mahomes was the Super Bowl MVP in 2020 after leading the Chiefs to their first Super Bowl victory in 50 years. The winning quarterback is always the front runner for the MVP award, having been the winner in six of the last ten years, with Linebackers Malcolm Smith and Bobby Wagner and Wide Receivers Julian Edelman and Cooper Kupp the exceptions to this rule in the last decade.

The Money Line for the Super Bowl is the sports betting term used for deciding the manner, in effect, who will be crowned Super Bowl Champion. It is the simplest form of sports gambling, if the team you wager on, on the Money Line wins so do you, but if they lose, unfortunately, you do too.

The Money Line for Super Bowl 56 had the LA Rams as -200 favorite, and Cincinnati Bengals as +165 underdogs.

The Point Spread on the Super Bowl is a betting market where sportsbooks set a points line to even out the chances of a team winning and losing. The favorite will have to concede points to cover the point spread, where the underdog will receive points, in earnest get a head start and must win or lose by less than the point spread for your ticket to cash.

The Point Spread for Super Bowl 56 was set at 4.5 points. Meaning the favorites, the Rams, had to win by 5 or more points to cover and the Bengals must win or lose by fewer than 5 points to cover, which they did.

The Game Total on the Super Bowl is a total points line set by sportsbooks. Bettors can then wager for the total points scored in the Super Bowl to go over or under that set line.

The Game Total for Super Bowl 56 was set at 48.5. Meaning 49 combined points or more much be scored for the overs to cash, and 48 or fewer combined points for the under to cash. With a final score of 23-20, the under cashed in Super Bowl 56.

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